metropolitan areas outside of the eastern seaboard. Further, many “Hamilton” listeners fall in a demographic willing to pay hundreds of dollars to see the play.įactoring all the above, the first campaign will target listeners of “Hamilton” and “Despacito” in U.S. The collective renditions of “Despacito” have more streams than “Love Yourself” or “One Dance”, and every song on the “Hamilton” soundtrack has 10’s of millions of streams. Campaigns will look for lift stateside, but outside of regions where listeners are likely already committed to relief efforts.įinally, who should be targeted? As originally stated, Puerto Ricans are responsible for some of the most listened-to content on Spotify’s platform. Many are doing all they can to support relief of Harvey, Irma, and Maria victims already.

Anecdotally, I have seen drop-offs for goods and monetary donations throughout northern New Jersey and New York since the hurricane. Stateside listeners will also be in a better economic position to donate.įurther, residents in the New York Tri-State area, Florida, or the remainder of the eastern seaboard are more likely to know Puerto Ricans, be Puerto Ricans, and already have crisis relief efforts flooding their news feeds and communities. While 3.5 million Puerto Ricans reside in la isla querida, 5.5 million plus descendants of the Borinquen reside stateside. What if campaigns were directed toward consumers of plays created by or prominently featuring Puerto Ricans, like “Hamilton”, “In the Heights” and “West Side Story”? Targeting “Hamilton” has crushed sales and streams alike (NYTimes 2016).

Spotify charts puerto rico