Sherri of To Simply Inspire tells her followers how to make her food through Idea Pins. They are a fun piece of educational content that brings people to your account and increases your visibility as a brand. How-to Idea Pins are step-by-step guides that show Pinners how to do something. Idea Pins have only been out since May of 2021, but from observing some major accounts, we’ve identified some common types of Idea Pins. This is an Idea Pin by KIDPRESSROOM that explains why we need diversity in children’s literature.

In fact, Pinterest encourages comments and conversations on Idea Pins and saving Idea Pins to Pinterest Boards. Idea Pins were introduced to replace the Story Pin, and they’re different from other “story-like” social media features because they don't disappear within 24 hours. The goal of each Idea Pin is to educate viewers and inspire action. Imagine a digital photo album in which all the images and videos tell a single story, for example, “ How to Throw a Stripes Party.” That’s what an Idea Pin is.

Schedule your eye-catching pins and save time with Buffer Reach new audiences, schedule content, and measure their performance with Buffer's Pinterest scheduling and analytics tools.

Pinterest idea ads